Toothpastes are commonly filled with harsh chemicals. Just look at the back of your toothpaste, a lot of times you’ll find a caution label. Why brush your teeth with harmful chemicals when you don’t have to?
My Magic Mud is raw, they use certified organic ingredients, the best activated coconut shell charcoal, and the highest grade calcium bentonite clay around (Living Clay); their formula can even be safely swallowed.
No fluoride, no sodium lauryl sulfate, no triclosan, no preservatives, no glycerin, no foaming agents; this whitening tooth powder/paste is as natural as you can get.